El análisis de la distribución espacial de servicios financieros en centros urbanos —bancos, cajeros, aseguradoras, gestorías y corredurías de seguros— ofrece una lectura directa de la vitalidad económica y la accesibilidad financiera de un territorio. Mapear estos puntos con assetIQ sobre datos Overture Maps permite identificar en minutos dónde se concentra la actividad financiera, qué zonas quedan en la periferia del servicio y cómo se estructuran los ejes comerciales de cada ciudad. El mismo análisis es replicable para cualquier otra capa temática —alojamiento, salud, restauración, deporte— convirtiendo cada capital de provincia en un dashboard geoespacial comparable y reproducible.
Tag Archives: POIS
POI Intelligence for Urban Asset Analysis in RStudio: assetIQ
When analysing urban assets, there is genuine value in moving beyond generic neighborhood scores. The density of a coffee shop cluster, the proximity to a financial hub, or the concentration of accommodation around a transport node are signals that traditional datasets flatten into averages — or ignore entirely. assetIQ was built to change that. assetIQ is an R application powered by DuckDB and Overture Maps that extracts, classifies, and scores Points of Interest (POIs) for any location on Earth. You define a city and a search radius — from 100 meters to 25 kilometers — and the tool queries the Overture Maps Places dataset in real time, classifying each POI into thematic groups: Food & Drink, Retail, Health, Education, Transport, Accommodation, Financial Services, Leisure & Culture, Sport, and more.
The core output is an attribute value called POIQ: a normalized 0–1 score assigned to every building footprint within the area of interest, derived from a Kernel Density Estimation of the selected thematic group. A building in a dense retail corridor scores close to 1. An isolated residential block far from any commerce scores close to 0. This transforms thousands of individual points — which in raw form tell you very little — into a single, interpretable attribute per building, ready for downstream modelling, valuation, or site selection.